What does your brand voice communicate? If you’re not sure, it may need a little attention. Our top-class copywriters will help you define a unique and dynamic brand voice that resonates with your customer.
Case Study: West Elm – brand language development:
West Elm hired Mark Welsh to create a voice that would speak to their target audience while differentiating them from their competitors. West Elm was competitive within the market place on both design and value so Mark’s brief was to create a distinct voice that communicated with an aesthetically sophisticated customer who wanted modern furniture and home décor pieces at a great price. Mark’s first step was to articulate the brand’s values and what it stood for consistently across internal (staff) and external communications. The result was a witty, fun voice that spoke to the design-insider that over a period of 4 years, was applied to the brand manifesto, web, catalog, advertising, in-store and email blasts – helping take the brand from non-descript to a leader within the home furnishings market.