Curating content that reinforces your brand’s values is an incredible opportunity to connect with your audience on an emotional level. Whether it’s a sound / art installation or pop up store, your customers will be engaged on a whole new level.
Case Study: The New World of Coca-Cola museum – multi-media installation:
Coca-Cola hired Formavision to create a permanent art installation for the 2007 grand opening of The New World of Coca-Cola (http://www.worldofcoca-cola.com/) in Atlanta. The brief was to create a multi-medial installation that communicated the brand’s history and meaning to people all over the world.
Formavision hired artists Plus et Plus to create a 2 story, hand-painted mural that would occupy the hub of the museum and Antoine et Manuel to illustrate a magical world that lined the walls of the tasting room and
were brought life in animated videos (created by Tronic) for each of the tasting stations. The result was an experience that drew the visitors into the magical world of Coca-Coal and charmed adults and children alike. Formavision + Plum Creative worked closely with the client and the contractors on every aspect of the project which included: concept development, sourcing and managing the artists and mural team, video development and installation, creating and managing the budget, liaising daily with the clients, construction and production crew and producing the artwork, which included the on-site painting of a 2 story mural and installing floor to ceiling wallpaper in the tasting room.