Fashion illustration has long been used to infuse glamour and a touch of whimsy into a brand’s image. Who doesn’t want that? See what it did for one of our clients:
Case study: Bloomingdale’s:
Illustrator Meg Hess created a character that was fun, loved to shop, had a great sense of style and was totally accessible.
Plum Creative was hired by Bloomingdale’s to create illustrations that would compliment their re-positioning (and gorgeous flagship renovations) and appeal specifically to the Bloomingdale’s customer. Meg created a character that was fun, loved to shop, had a great sense of style and was totally accessible.
Meg’s illustrations can be found in advertising, in-store, on-line and on products that included Christmas ornaments, confectionary, a tote/cosmetic bag collection and a beach towel.