Wouldn’t it be nice if you could click your heels and have all of project needs handled so you could focus on the big picture? When you work with Plum Creative, not only do we find you the best talent for your project, but we’ll also manage it from beginning to end, ensuring that it comes in on target, on budget and on time.
Case Study: Lexus ‘Light & Speed’ – Traveling gallery:
Lexus hired Sebastien Agneessens of Formavision + Plum Creative to create and produce a traveling gallery to celebrate the launch of the new LS460. The objective was to generate buzz about the launch and would speak to a potentially new customer within the luxury market – one who was interested in the arts. Not one to shy away a big idea, Sebastien proposed a multi-media art exhibition, the logistics of which would have made even the strong of heart faint! The client loved it so we set about making it happen.
The traveling gallery featured the work or 3 artists – conceptual artist Arne Quinze photographer, Miranda Lichtenstein and video artist, Pascual Sisto and was to travel to 4 cities in 4 months. The central piece was a huge Quinze’s sculpture (consisting of 3,300 pine planks), nailed together to create an undulating sculpture that was unique to each space. The gallery spent 2 weeks in each of it’s 4 locations (L.A., Miami, Chicago and New York) – which gave our team just enough time to break it down, transport it and reconstruct a totally new sculpture at the next location.
As the project manager my role included:
• creating and negotiating the proposal, timeline and budget
• liaising with Formavision, the client (Lexus), their agency (Lime PR and promotions) and artists throughout the project
• creating contracts for and managing the artists (who were in Belgium, Spain and New York)
• liaising with the account management, creative, production and Press departments at Formavision, KPB and Lexus
• conducting artist interviews for the client micro-site
• billing and payment
‘Light & Speed’ garnered huge amounts of press and attention from the auto, arts and cultural communities alike. The traveling gallery distinguished the luxury car brand from it’s stuffy competitors by creating a unique and fresh connection between the brand and the arts – creating something of real value to their customers (and potential customers).